Well, lots of people live in cold places and some sports (such as the winter sports that I work with) by their very nature take place in cold environments.
So, if you are a skier, you would want to know how best to warm up and keep your muscles warm so that you can perform at your best. I think that warrants some research and that is the job of me and my colleagues!
The Swedes have a saying – ‘there’s no such thing as bad weather, only bad clothing’. I think it’s very true, especially when doing outdoor sports in the winter time!
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